Let us accept the fact.
These days, every creator aspires to go viral.
And every brand wants more reach — they want their reels to blow up.
The expectations are so high that after posting a reel, you just crazily want it to boom in the algorithm.
And unfortunately, when the views don’t come, frustration hits:
“Instagram isn’t showing my posts! Man, no one likes my LinkedIn content!”
Practically speaking, while going viral isn’t impossible, it is not that easy either because algorithms aren’t something there to favour; instead, it takes time.
You have to understand that algorithms are not your enemy.
It is just a system working on some principles and patterns, so you have to understand them to improve your social media marketing strategy.
So let us first start with the basics.
What Is an Algorithm?
An algorithm is like a robotic brain that decides:
Which post to show to which person, and when to show it.
So when you post content, it checks things like:
- Are people stopping to watch your content?
- Are they liking or sharing it?
- Are they commenting?
If yes, it shows your post to more people.
If no, your post gets buried somewhere.
In short:
The simple formula of the algorithm is:
Content ≠ Viral
Right Content + Right Signals = Growth
Read also: Social Media Marketing Ideas Every Small Business Should Try!
So, What Is The Science Behind Going Viral?
Here are some social media tips and strategies to win in the algorithms.
Hook is the First 3 Seconds Game
Whether your content stops someone from scrolling depends on the first 3 seconds.
Example:
“Don’t do this if you want to grow from 0 to 1000 followers on Instagram.”
This hook grabs attention, and people holding on to that long give algorithms the signal that your post is worth it. So the algorithm favours it.
Engagement Signals Matter
It is very obvious. When people engage with your content, it gives algorithms a strong signal about your genuine efforts.
For instance,
- Likes, Comments, Saves, Shares = strong signals
- Sending your post via DM or visiting your bio = ultra strong signals
- People watching your story after your post = algorithm thinks, “This guy’s content is powerful!”
These engagement signs are the backbone of any solid social media marketing approach.
Consistency is Currency
The foremost and most important social media strategy for tackling algorithms is posting content consistently, no matter what.
One reel went viral? Great! But the second one didn’t?
That’s completely okay. You still need to do your work of posting content.
Because when you deliver value every day, the algorithm says, “This person is serious.”
Here are some strategies you can use to plan your content in advance to stay consistent
Read also: Is Your Social Media Strategy Falling Short? Avoid These Mistakes!
Easy Content Planning Strategy:
Step 1: Decide on 3 Content Pillars
Like if you have a fitness page:
- Tips
- Workout reels
- Funny relatable memes
Don’t post randomly. Plan your content around these pillars–a must for anyone serious about social media marketing.
Step 2: Hook → Value → CTA Formula
- Hook: An attention-grabbing start
- Value: One tip, one joke, or one story
- CTA: “Comment if you can relate!”
Step 3: Look at Analytics, Not Feelings
Make more content like the ones that performed well. Don’t get emotional about posts that failed.
Learn from data, not from feelings.
Final Words:
So, in short, if you fight the algorithm, you’ll lose. If you understand it, you’ll go viral.
Social media marketing isn’t about shortcuts; it’s about smart cuts.
The tools you need to win in the social media algorithm are:
- Patience
- Consistency
- Quality content
- And your best efforts
Sooner or later, you’ll win the social media marketing game.
Thanks for reading. If you are also struggling with your social presence, we can help you as a reliable social media marketing company. You can check out our packages or contact us directly.
A team of digital marketing professionals who know the Art of making customers fall in LOVE with your brand!