SEO is search engine optimisation & SEM is search engine marketing.
SEO is to make our website search engines and users friendly by optimising essential tags like heading tags, image tags, title tags, description tags etc. optimising website URL’s making them meaningful, relevant, promising & shorter for easy viewing. Optimising images for faster download, giving headings & sub-headings to the content etc.
SEO is a one-off activity and a branch of Digital marketing solution, which means you only have to optimise the website once.
The overall goal of SEO is to help search engines understand what your website is about for proper indexing & caching.
SEO is optional when it comes to web development, although recommended for the ease of your potential audience. Although SEO is essential when it comes to search engine marketing.
The power of SEM remains low in the absence of SEO.
Say no to your search engine marketer, if he mixes SEO with SEM!
SEO is technical and should be handled with caution. Therefore, businesses shouldn’t ignore the importance of Digital marketing consultants when it comes to the sure shot strategies to strengthen your business.
Now, SEM is a recurring activity.
In SEM, most of the work is done outside your website.
Generally, SEM works on a contractual basis, and not ad-hoc,
Expecting results within a short span in SEM is elusive.
Content is the heart & soul of any SEM campaign, mediocre content may jeopardize the whole Search marketing campaign.
The intent of SEM is keywords & brand positioning.
In SEM, gaining authority links in an organic manner means your brand is gaining trust and authority.
Search marketing is powerful and so the expected results could be magical too, when done correctly,
SEM is to earn the trust of search bots and audiences both.
Google says choose your SEO carefully, selecting your Digital marketing company is a big decision that can make or break your business reputation.
Search engine marketing is the only way to gain organic search rankings. (SERP)
SEM is still the most cost-effective procedure as compared to the other marketing tool when compared with the ROI in the longer run.
Small to big companies keep a larger portion of their budgets on their digital assets & marketing.
SEM is a teamwork, like social media marketing service, content creation & promotion, PR distribution campaign management, reporting, graphics etc.
Hyder Ali Khan has worked in the digital marketing industry for the past ten years, with the majority of that time spent in the role of Operations Director & head of digital assets creation & marketing at Pacific Infotech...Read more
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