If your digital marketing campaign is not working as expected and you are eager to know what is missing?
You are at the right place.
Today, we will not tell you what is missing in your campaign!
Instead, we will discuss a few points related to awareness in digital marketing.
And you will realize what exactly is missing.
And when we say awareness, we simply mean some basic logic related to digital marketing concepts.
What are you trying to achieve with digital marketing?
Are you prepared to start digital marketing of your product/service?
How much budget are you keeping for digital marketing?
Who is your audience? And what value you are providing them?
Why do you think Google should rank your website over your competitor?
Well, that’s it.
No complex questions.
Because without answering the five basic questions above, digital marketing will remain in disguise.
These are the primary stepping stones when preparing your digital marketing strategy.
Once the foundation is well laid, feel free to erect the structure.
Now at this moment, if you start a digital marketing campaign, there is a high probability it will yield results which you can see both in the short and long run.
Answer to questions.
Question 1: What are you trying to achieve with digital marketing?
Would you like to sell anything? Or it is just a brand awareness campaign? Or brand promotion? Or reputation building?
It would help if you decided this first because other goals depend on it.
Question 2: Are you prepared to start digital marketing of your product/service?
Have you checked your product/services? With respect to price/quality/viability? Is it good enough? And if not!
Then make it viable first, fix the quality, and your digital marketing campaign will likely not suffer.
Question 3: How much budget are you keeping for digital marketing?
Keep a realistic budget if the business turnover is around 50,000 a month. Then keep at least 10% of your budget in marketing.
However, companies keep a marketing budget of up to 20% of their overall sales.
Question 4: Who is your audience? And what value you are providing them?
For your product or service, if you think everyone is your audience, you will fail to sell?
Contemplate who your potential customer is? For example – in fashion earrings (girls between the age of 14-35) is the primary target audience.
The other point without the established value is that customers will purchase from you as the least choice.
Question 5: Why do you think Google should rank your website over your competitor?
If you are underestimating Google, that remains a single big mistake all the time.
Google your product/service and see why your competitors appear in the top results?
See the value that they are providing. Logic is simple.
If your audience loves your product/service. So do Google. But not vice versa.
Thus Google says. ‘Build for your audience, not for the searchbots’
The sooner you understand the concepts, the better you can do with your digital marketing, or the best you can do is to hire a professional digital marketing company that will take care of every bit of your campaign needs.
I am reiterating that they are the foundation blocks for your digital marketing.
Hyder Ali Khan has worked in the digital marketing industry for the past ten years, with the majority of that time spent in the role of Operations Director & head of digital assets creation & marketing at Pacific Infotech...Read more