Although on the lower side, you can start a PPC Campaign with any budget. And Google allows that.
Perhaps campaign creation and management remain a challenging affair throughout the Google ads management journey.
If you are new, you may end up bleeding chips. But, moreover will earn invaluable experiences.
Thus if your time permits. You can learn PPC creation & management skills.
If not, then better to outsource the same to the rightdigital marketing company that can help you earn the expected ROI before your daily or weekly or monthly PPC campaign budget dries up.
Coming back to the topic of Pros & Cons to start a PPC campaign
Keep the first thing in mind that the moment you stop the PPC campaign, results will vanish, paid rankings evaporate; in a nutshell, Google will only serve you till you are paying Google via keywords bidding.
No matter the time you are connected with Google via PPC, paid ads will not serve once the bidding stops.
That means no reputation.
And yes, that’s the hard fact.
Thus, what to do?
Look on the forefront; it is always recommended to have a Digital Marketing Campaign to create & save your organic reputation first.
If your budgets are minimal, we can suggest investing in Social Media Marketing Services with one or two targeted channels – Instagram, LinkedIn or Facebook.
Although if your budgets are elastic, consider a PPC Campaign with an acceptable amount to get the best of both worlds
Keep in mind to run both campaigns for a few weeks to months to test the waters.
Then depending upon the ROI & business cum marketing strategies. You can consider expanding.