What exactly is content? Creating & aligning words beautifully.
I will say yes!
And yes! It is that simple.
However, not as simple as it sounds. Backed with the world of social science and people’s behaviour.
Content plays a crucial role in our daily lives. We nurture kids by telling those stories. As a human, we talk to each other and deliver content.
The media industry entertains us by delivering content in the form of movies.
How to use content meaningfully?
The content becomes alluring with originality. Recently we have started seeing the trend in the Bollywood films released on OTT platforms; they are trying to be more authentic & preserving the originality of the story.
No matter how far they have to go to preserve the originality. We have seen characters abusing if the scene in the story demands.
But, why all the fuss?
The answer lies in people’s behaviour. Originality attracts more with the reflection people would like to see.
No matter where they will see the brilliance, they reflect.
The concept of originality
Recreate the original, which means preserving the essence, feel and emotion.
Brands have now started following the concept of original; they try to infuse the brand label with people’s emotions.
Levis; people know jeans as Levis. Not vice versa!
People connect with Reebok for sports shoes,
Adidas is emotionally connected with people for sports wear
Levis marketing jeans as fashion & styling, not as a cloth!
Reebok hired athletes to market and amplify the result of their shoes, and they don’t market shoes directly.
Adidas is marketing fitness & exercise, not the garment!