Social advertising, also called social media marketing, is showing people ads about your business. Though it is done in exchange for money, it allows you to reach a wider and filtered audience that is more likely to show interest in your offerings.
The best thing about paid social ads is their quick results or, can say, faster reach and a high chance of conversations.
The advantages of social media marketing that fulfil different intents include:
Promoting a new product or service
Driving traffic to your website
Increasing brand awareness
Which is better for your business?
Now you know what kind of intent you can fulfil with the set of advantages of the two approaches.
That means if you so desperately want to reach a wider audience for leads and conversions, social media marketing is what can help you.
On the other hand, if you aim to build long-term trust with the audience patiently, you can stick to organic engagement.
Here is a table summarising the key differences between social media advertising and organic efforts:
Social Media Marketing
Usually, the combination of both approaches helps ace the social game. However, nobody understands your goals better than you, so it’s up to you what you choose.
Moreover, if you have a budget aspect, paid social ads may make you hesitate. Still, if you compare these ads with Google PPC ads, they are way affordable.
Here are some tips you can consider for paid and organic strategies to make your social presence effective.
This is the question you need to ask yourself before starting a social campaign.
Leads, awareness, web traffic or whatever!
Keeping that in mind clearly will help unobstruct your way to social media success.
Define your audience
Who are you trying to reach with your social media campaign?
Males or females?
Millennials or Genz?
Any specific group of people will show interest in your offering; this is what you need to define.
Based on gender, age, region, etc., you can easily filter out the audience and target accordingly.
Create High-quality Content
Images or videos!
Reels or stories!
Whatever content you use to attract people. Try to keep it high quality- Not only in terms of visuals but also in terms of value and engagement.
Underestimating hashtags is not a wise approach. They help a lot in making the post reach a broader audience.
Be it any post, try using both trending and relevant hashtags.
Engage with audience
Continually responding and reacting to the audience’s messages or comments is very important. You should also engage with people on others’ posts or public posts. Commenting, replying, sharing your views, and participating in trends will also work out.
Looking for a professional social media marketing service?
If you want to help marketing professionals ace your social game, you can consider reaching out to our team. Check out our packages or call us on +91 901 276 4000