If you find these metrics higher than before, your strategy to increase awareness is working out.
Measure Follower Count & Growth.
If your social campaign aims to get more social media profile visits or grow your followers through a paid campaign, the camping itself will provide insight into how many followers are achieved on each of your ads.
Your conversion rate= number of people who take action on your page/Page’s total visitors.
Or else you can ascertain it by comparing your conversion figures generated from your social media campaign with the conversion data before the campaign started.
The bottom line is to embrace social media analytics tools.
Instead of measuring our social campaign performance manually, taking the help of social media analytics tools is wiser. These tools help you quickly analyse your social performance through a saving time and energy. There exist a number of tools which can provide you with social media analytics report and make your work easy. Here we provide you with some of them.