EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. As the name suggests, creators should focus on making content reliable and authoritative by showing its credibility, which can be done by citing sources, providing evidence and using clear and concise language.
Additionally, you need to make the content demonstrate expertise and experience in the subject matter by providing in-depth analysis and insights.
Furthermore, by giving an in-depth human touch, you must ensure that it demonstrates expertise and experience in the subject.
As AI content usually lacks these qualities, it is important to give it a human touch by editing and proofreading. Hence, it becomes reliable and free from factual errors.
Also, if you use AI content as a medium to manipulate search rankings by generating quick content enriched with keywords, Google may take action against that.
So, avoiding AI content is the solution?
No, avoiding AI content is not the solution, but avoiding risks involve in AI content writing is important.
To produce content quickly and efficiently AI is still an effective tool. However, if you use it as it is i.e. without any human edits or proofread then it may have negative impacts.
Thus, human collaboration with AI to create content is the optimal approach.