The trend of videos is growing, and so is video marketing. Now, videos are not confined to family photo collages created to preserve memories.
It has gone far, becoming an important aspect of content marketing and one of the most demanding types of content.
In fact, branches of digital marketing, like viral marketing or influencer marketing, gave wings to video content.
Creating lengthy videos was seen as time-consuming among people, but those short Instagram reels and TikTok videos, and their ability to go viral, just changed the whole scenario- Not for individuals but for brands also.
Explainer videos, funny videos relevant to the product or service, tutorial videos, and many more have become a tool for brands to reach their brand message quickly and easily.
But that does mean the popularity of YouTube has gone less. In fact, that still remains on top, with more than 2 billion users watching videos for 1 billion hours every day.
Still, even if they are short, creating videos takes time and some sort of skills in video making and editing.
But guess what?
The AI has become a saviour in this scenario.
AI video generators now seem to eliminate the lack of time or skill hurdles. With AI video generators, you can type scripts of whatever you want the video on, and the tool quickly generates.
The importance of video content in digital marketing is not new. Videos have constantly become a popular way to marketing for the last two decades, or at least since 2005- when YouTube came to life.
But here, we will discuss the growing importance of video marketing in 2023. We will quote stats from the report of the Wyzowl survey to understand the current scenario of video content in digital marketing.
Remember that platforms like YouTube or other social media channels are not the sole reason for making video content popular. Smartphones and high-speed internet have also contributed.
If ever, in response to your query on Google, you got those snippets showing videos, you will understand how important videos are for SEO.
The reason is that, just like people, Google also loves and prioritises videos. So, whenever there is a query related to a task, an event or explaining or demonstrating concepts, Google shows videos via YouTube.
In fact, not only using videos in place of hero images or as thumbnails of the blog can also make Google display them in SERP.
So, if you embed videos while conducting on-page SEO, you may expect a better engagement rate on your website.
For local SEO also, videos are important. So, if there is a local search query and your video is well optimised for that, chances are higher that Google ranks your video, giving a high click-through rate.
Not a part of Wyzwols survey, but here are some stats that show the importance of videos for SEO.
Videos are 50x more likely to be organically ranked in Google than text-based results. (source)
When you include a video on your landing page, it can increase your conversion rates by up to 80%. (source)
Video Increases Organic Search Traffic By 157% (source)
62% of Google searches feature video
Websites that use video have a 8%conversion rate, while those that don’t sit at 2.8 per cent. (source)
Ninety per cent of users say that seeing a video about a product is helpful in the decision process. (source)
People spent on average about 1.4x more time on pages with video than without” (source)
Importance of Videos- social channel-wise
If you guess YouTube is the popular platform when it comes to videos, give yourself a pat on the back!
In Wizowl’s survey, 90% of marketers say they see YouTube as the best site for video content. Followed by Facebook, with 86% of marketers trusting it for video marketing.
Next on the list are Instagram & LinkedIn, both being reliable for 79% of video marketers.
This was all about the trust of marketers in the platforms. If we talk about the effectiveness of platforms for video content, here also YouTube wins the game.
78% of video marketers found YouTube effective for videos. LinkedIn and Instagram took the second and third spot, with 69% and 67%, respectively, of participants finding them effective.
Interestingly, Twitter and Snapshot were labelled as the most ineffective channels. More than half of the participants found them least effective when it comes to video marketing.
So as of now you must have gotten the idea how important video marketing is for you if you want. If think making videos takes time and skills, you can take the help from the AI video generators available in the market.
Moreover, you can also go for a professional content marketing agency like Bitvero if you want to nail in video marketing.